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Saje Fall Collection

 

Role:
COPY DIRECTOR, ART DIRECTOR

 

SAJE FALL COLLECTION

As a 100% natural, plant-powered brand, Saje launches limited-edition collections to invite its community to sync with the seasons. For autumn 2023, that meant capturing the quintessential moments of fall: the crisp, cool air when you step out the door first thing in the morning; the fresh aroma of a forest right before it drifts into hibernation; and a warm moment spent curled up fireside with a great book and a warm cup of tea—all from the comfort of home.

With limited budget and timeline, this shoot was conceived, propped, styled, and shot in my own home in a day. 

 
 

campaign copy

Fall’s captivating change, bottled.
Breathe in the season’s crisp and cozy contrasts with three new, 100% natural diffuser blends.

Feel the warmth.
Hand-poured organic wax meets soft, spicy cardamom and star anise in the limited-edition Fireside Chai candle.

Crisp. Clear. Cozy.
Breathe in the best of autumn with three new transportive diffuser blends.

Your cozy era is waiting.
Lean into heartwarming fall moments at home with the premium, double-wick Fireside Chai candle.

 

Fireside Chai Diffuser Blend
Feel sweet, comforting warmth with grounding star anise and soothing cardamom.

Brisk Morning Diffuser Blend
Step out on a crisp fall day and feel renewed by revitalizing coriander and comforting ginger.

Forest Inhale Diffuser Blend
Take a clear, deep breath in a cool forest thanks to renewing Siberian fir and relaxing copaiba.

 
 

creative team:

Photographer: Ward Bastian; Producer: Andres Salumets; Copywriter: Katie Nanton; Sr. Designer: Caitrin Wooton