role:
CREATIVE DIRECTOR, BRAND STRATEGIST, WRITER
SOOKE HARBOUR HOUSE HOTEL
Sooke Harbour House, one of Vancouver Island’s most recognized oceanfront destinations, entered new ownership under Catalog Hospitality. To relaunch the hotel into a new era, we deployed a new brand strategy, revised website architecture and customer journey mapping, updated photography, and developed a fresh brand voice. The result is a reimagined boutique four-season retreat with a renewed guest experience that honours the legacy of this heritage hotel while ushering in a new chapter on the Salish Sea.
Waves brushing the coast. Gardens in bloom. Salty sea air. Slow mornings turn into golden evenings, no expectations in sight. Cocktails at high tide. A table by the window. Fireside glow. Calm, relaxed comfort, here at the ocean’s edge.
Pastries for breakfast in the garden. Fill your cup. Sun-soaked patio, excellent company—when you’re here, you’re family. Wild-caught fish. Hand-picked herbs. A burger you can sink your teeth into. Corks popped. Bottles shared. Raise your glass, cheers!
The celebration to top all celebrations: your wedding. The dress. The suit. The sea of friends and family amongst the sea. Sparkling waters meet shining sunlight and the perfect ocean breeze. Eyes, teary. Hearts, full. Everything as it should be. A milestone worth a thousand words, a day to be remembered.
SOOKE HARBOUR HOUSE HOTEL
Sooke Harbour House is an iconic oceanfront hotel on the southwestern tip of Vancouver Island, just 40 kilometres west of Victoria. Guests enjoy stunning views of the Juan de Fuca Straight, Whiffin Spit Trail, and Olympic mountain range in the distance. Of our 30 spacious and refined guestrooms, 28 feature ocean views, and each maintains an original design and character. Expect wood-burning fireplaces, contemporary furnishings, and plush details that set a relaxed and inviting atmosphere.
Our on-site restaurant, cafe, and wine cellar turn out classic West Coast fare, delicious baked goods and coffee, and a spectacular wine list to compliment your stay.
Sooke Harbour House previously gained local and international acclaim under the ownership of Frederique and Sinclair Phillip, gaining recognition by the New York Times, the Globe & Mail, Gourmet, and others for its enticing seaside location and authentic local cuisine.
Today, Sooke Harbour House is a jewel in the Catalog Hospitality portfolio. Its rich history and inviting presence matches our philosophy well. For us, hospitality isn’t just about serving guests, but actively generating culture, community, and inspiration.
As we continue the legacy of this important landmark, our focus is on iterating to perfection—creating intentional stays, meaningful connections, and dynamic experiences that build intrinsic value well beyond a single visit.
team:
Photographer: Ward Bastian; Producer: Alix Blankson; CEO: Luke Evanow; Designer: Lisa Wick; Web Developer: Laura Cooper; Operations Director: Jenny Bulmer.